Meet Sinenhlanhla Ndlela, foodpreneur and founder of Yococo, an artisanal vegan ice cream brand in South Africa with the mission of serving love in scoops, all the while doing their best to be good guests to planet earth.
After quitting her job, realising that the 9 to 5 grind, that barely allowed her to cover her rent was not how she wanted to spend her life Sine entered an incubator program, that pushed her to get her idea out of her head and into the world within just two weeks.
Testing her ice cream innovations on unassuming strangers that she caught at the elevator in the apartment building she lived in, she managed to create a product that has become her way of contributing and serving people love.
In the interview with Sine we speak about:
- How she came up with the idea
- How she launched her business out of her apartment within days
- Her guiding principles in business and why being authentic to herself means a different growth journey than the one usually taught in business schools
and so much more.
There is a ton of gold in this interview, whether you are an entrepreneur just starting out or whether you are already way into your professional journey and would like some inspiration for your own path from a truly mission driven entrepreneur from the food industry with a clear sense of purpose.