Meet Aldred Dogue, the founder of Africa Foods Mill, an enterprise in Benin that was created to help smallholder farmers in the country reduce post harvest losses. Aldred had learned many of the smallholder farmers were incurring losses because they couldn’t get their produce to market on time and he saw this an an opportunity to help out and add value.
With Africa Foods Mill he purchases produce like carrots, cabbage and green beans directly from the smallholder farmers and then transform them into ready to use, packaged convenience food, distributed through supermarkets in Cotonou.
In the interview we speak about how he got the business up and running, how he entered a market dominated by food imports from abroad and what his advice is for succeeding as an entrepreneur in Africa.
We also talk about how the Anzisha Prize, Africa’s premier award and accelerator for the continents youngest entrepreneurs has impacted his journey and how he managed to get into their program.
There are quite a few powerful lessons about the inner game of entrepreneurship in this interview. So we hope you stick around. And now, without further ado, enter Aldred.