Before starting Epicerie Verte Amine was a management consultant. He did a big project for a major foundation in Morocco, a study on entrepreneurship in the country.
Through the study he met around 600 entrepreneurs mostly in agriculture and he noticed that there was a lot of potential in terms of organic and natural products but that many of the producers had difficulty accessing the market, while at the same time in cities such as Casablanca, Rabat and Marrakesh there is a growing demand for these types of products.
So that is when Amine decided to make a match between the offers of the producers and the demand in the cities through Epicerie Verte.
In the interview Amine shares:
- How he launched the business from scratch
- How they manage to grow fast by integrating different solutions and outsourcing to partners
- And how he managed to launch to a list of interested customers from day one
Amine also shares his perspective on how starting a business is a personal growth opportunity and what innovations his company has in the pipeline.
There is a lot of good stuff in this interview and we hope you enjoy it as much as we did. And now, without further ado, enter Amine Slimani…